NBA Live 18
NBA Live 19
Various EA Publications
PROJECTS
FOCUS
Character Artist
Outsource Manager
Art Lead
MY CONTRIBUTION
Character authenticity
Asset development
Pipeline innovation
Production scaling
BUILDING ATHLETES
AT AAA SCALE
For NBA Live, realism was everything. Fans know these athletes intimately, making even small inaccuracies noticeable.
My work focused on capturing authentic player likenesses while improving the pipelines that made high-quality production possible at scale.
THE CHALLENGE
Sports games present a unique creative challenge. Unlike fictional characters, these athletes and brands are instantly recognizable and constantly changing.
Hairstyles, facial hair, accessories, and personal style evolve throughout a season, requiring continuous accuracy while maintaining strict production schedules and performance targets.
Every asset needed to feel believable, optimized, and consistent across a large roster.
ATHLETE AUTHENTICITY
Authenticity in NBA LIVE went far beyond facial likeness.
Creating believable athletes meant everything from hairstyles and uniforms to footwear, tattoos, and customization content.
Track player appearances and real-world changes.
RESEARCH
SCAN
When possible, capture facial data during player scanning sessions.
REFINE
Clean and sculpt accurate digital likenesses from raw source data.
ASSEMBLE
Implement hair, clothing, and supporting visual details.
Implement
Optimize and integrate assets for real-time gameplay performance.
THE PROCESS
The process of just head implementation. all other assets also had their own pipelines.
RESEARCH
SCAN
Refine
ASSEMBLE
Implement
Track player appearances and real-world changes.
When possible, capture facial data during player scanning sessions.
Clean and sculpt accurate digital likenesses from raw source data.
Implement hair, clothing, and supporting visual details.
Optimize and integrate assets for real-time gameplay performance.
PIPELINE INNOVATION
As production scaled, creating great assets was only part of the challenge.
I improve how character content was built across the team by identifying workflow inefficiencies, refining production methods, and introducing stronger asset pipelines that improved consistency, quality, and speed.
SCALING EXECUTION
Improving workflows only matters if teams can actually use them.
I helped extend stronger production methods across the broader character pipeline through clearer documentation, outsourcing support, and workflows that allowed multiple contributors to produce assets more efficiently while maintaining consistency and quality.
FINAL IMPACT
Every asset ultimately served the same goal: delivering believable athletes that held up in motion, under gameplay constraints, and across the full NBA LIVE experience.
My contributions spanned athlete creation, customization content, and production systems, helping scale both authenticity and execution across a major AAA sports title.